ISSN 0439-755X
CN 11-1911/B
主办:中国心理学会
   中国科学院心理研究所
出版:科学出版社

心理学报 ›› 2024, Vol. 56 ›› Issue (12): 1800-1820.doi: 10.3724/SP.J.1041.2024.01800

• 研究报告 • 上一篇    下一篇

一心多用的双刃剑效应:多任务对亲社会行为的影响

刘新燕1,2, 伍海兰1, 涂菊1, 王璐1,2   

  1. 1中南财经政法大学工商管理学院;
    2中南财经政法大学电子商务研究中心, 武汉 430073
  • 收稿日期:2023-10-09 发布日期:2024-11-04 出版日期:2024-12-25
  • 基金资助:
    国家自然科学基金(72002222)资助

Double-edged sword effect of multitasking on prosocial behavior

LIU Xinyan1,2, WU Hailan1, TU Ju1, WANG Lu1,2   

  1. 1School of Business Administration, Zhongnan University of Economics and Law, Wuhan 430073, China;
    2E-Commerce Research Center, Zhongnan University of Economics and Law, Wuhan 430073, China
  • Received:2023-10-09 Online:2024-11-04 Published:2024-12-25

摘要: 移动互联网时代, 人们常常不可避免地处于多任务的工作状态。为此, 本研究聚焦于多任务这一情境要素, 探讨其与思维聚焦方式的交互作用对个体亲社会行为的影响。6个线上实验和1个线下实地实验的结果表明:当个体思维聚焦于过程时, 多任务(vs. 单任务)降低个体的自我效能感, 进而降低其亲社会行为; 当个体思维聚焦于结果时, 多任务(vs. 单任务)增加个体的自我效能感, 进而提升其亲社会行为。任务能否完成是一个重要的边界条件, 上述交互效应在工作任务可完成时存在, 当工作任务完不成时, 该不利结果直接降低个体的亲社会行为, 多任务与思维聚焦方式的交互作用消失。

关键词: 多任务, 思维聚焦方式, 自我效能感, 亲社会行为, 任务能否完成

Abstract: In the era of mobile internet, people inevitably find themselves frequently in a multitasking state and are likely to receive online invitations to participate in social projects, such as charity or environmental initiatives. This study examines the effect, mechanism, and boundary conditions of multitasking as a situational factor on the subsequent prosocial behaviors of individuals. This study proposes the following hypotheses: 1: The thinking foucus reverses the effect of multitasking on prosocial behavior. When individuals focus on processes, multitasking reduces their engagement in prosocial behaviors. When individuals focus on outcomes, multitasking increases their engagement in prosocial behaviors. 2: Self-efficacy plays a mediating role in the interaction between multitasking and thinking focus on prosocial behavior. 3: Task feasibility moderates the interaction between multitasking and thinking focus on prosocial behavior intentions. When tasks are feasible, the aforementioned interaction effect remains valid. However, when tasks become infeasible, adverse outcomes directly reduce individuals' intentions to engage in prosocial behavior, resulting in the loss of the interactive effect of multitasking and thinking focus on prosocial behavior.
This research conducted a series of experiments to validate its hypotheses. Study 1a (preregistered) and 1b manipulated independent variables by using the situational imagination and recall method. Study 1c applied simulated real-world tasks to manipulate multitasking to verify the main interaction effect of multitasking and thinking focus on prosocial behavior participation. Study 2 measured the intermediate variable to validate the full model of the mechanism underlying the above interaction effect. Studies 3a and 3b (both preregistered) once again confirmed the mediating role of self-efficacy by using a process-by-moderation approach. Study 4 tested the boundary conditions of the theoretical model: the moderating effect of task feasibility (feasible vs. infeasible).
Research results indicate that when individuals focus on processes, multitasking (vs. single-tasking) reduces their willingness to participate in prosocial behavior (Studies 1a, 1b, 1c, 2, 3b, and 4). However, when individuals focus on outcomes, multitasking (vs. single-tasking) actually increases their willingness to engage in prosocial behavior (Studies 1a, 1b, 1c, 2, 3a, and 4). Additionally, this study verified the mediating role of self-efficacy in the above interaction effect through two methods: measurement of mediation (Study 2) and process-by-moderation approach (Studies 3a and 3b). That is, when individuals focus on processes, multitasking lowers their self-efficacy, subsequently reducing their engagement in prosocial behaviors. On the other hand, when individuals focus on outcomes, multitasking enhances their self-efficacy, subsequently increasing their engagement in prosocial behaviors. This study also indicates that task feasibility is an important boundary condition. When tasks are feasible, the effects proposed in this work are valid. However, when tasks become infeasible, adverse outcomes directly reduce individuals' intentions to engage in prosocial behavior, and the interactive effect of thinking focus and multitasking on prosocial behavior disappears.
This study makes several theoretical contributions. First, this study, for the first time, demonstrates that multitasking, as a situational factor, influences individuals' subsequent prosocial behaviors. This work thereby expands the domain of research on multitasking to its effect on a domain-unrelated decision for the first time. This study also investigated the role of multiple moderating variables, such as thinking focus and task feasibility, effectively integrating seemingly disparate and contradictory findings in the field of multitasking. Second, this study further enriches the research on the effect of unrelated dynamic situational factors on prosocial behavior in the era of mobile internet. Third, this study expands the existing research related to thinking focus. The findings of this project can offer valuable guidance for designing activities that promote prosocial behavior among the public while considering the dynamics of multitasking states.

Key words: multitasking, thinking focus, self-efficacy, prosocial behavior, task feasibility