关键词: 组织印象管理, 个体印象管理, 组织印象管理效应

Abstract: The organizational impression management (OIM) pays close attentions to the questions about how an organization affects audiences’ perceptions through its behavior and information regulation, and it becomes the new domain of current impression management study. The organization impression management and the individual impression management have the interactive relations. The individual impression management study has laid the foundation for the organization impression management research. In the future, the key issues related with OIM study should include: The research and development of the appraisal tool about organization impression management; understanding the OIM strategies; how to study the effects about OIM strategies, and how to promote the practical application research about organization impression management in China

Key words: organizational impression management, individual impression management, organizational impression management effect