心理学报 ›› 2018, Vol. 50 ›› Issue (8): 814-826.doi: 10.3724/SP.J.1041.2018.00814
• “以小拨大:行为决策助推社会发展”专栏 • 上一篇 下一篇
Nicolao Bonini1(), Constantinos Hadjichristidis1,2, Michele Graffeo1
收稿日期:
2017-04-17
发布日期:
2018-07-02
出版日期:
2018-08-07
Nicolao Bonini1(), Constantinos Hadjichristidis1,2, Michele Graffeo1
Received:
2017-04-17
Online:
2018-07-02
Published:
2018-08-07
摘要:
我们人类当前的生活方式不是可持续的。提升可持续性的途径之一是发展更绿色的科学技术, 另一种补充性途径是改变人们的态度、习惯和行为。在本文中, 我们讨论了6种心理技术, 其宗旨是推动或助推(nudge)人们做出更环保的选择和行为。这些心理技术涵盖范围非常广泛, 有些可以远程使用, 如在通知公告中建构沟通信息, 有些则涉及对人们的决策情境做出的改变。因此, 本综述关乎到各行业从业人员, 如市场营销人员、政策制定者、消费者代表等。对于每项心理技术, 我们讨论了其认知和(或)情绪的理论性基础。此外, 我们探讨了目前文献中存在的空白, 并提出了可填补这些空白的未来研究方向。
中图分类号:
Nicolao Bonini, Constantinos Hadjichristidis, Michele Graffeo. (2018). 绿色助推. 心理学报, 50(8), 814-826.
Nicolao Bonini, Constantinos Hadjichristidis, Michele Graffeo. (2018). Green nudging. Acta Psychologica Sinica, 50(8), 814-826.
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