Abstract: There are some kinds of ways in the research of relationships of attitude and behavior: the direct correlation; attitude through some moderators or other factors influence behavior; different aspects of attitude has different effects on behavior. The article mainly discussed the models about the relationship between the attitude and behavior, reviewed some influential theory such as the theory of planed behavior and attitude strength etc. Furthermore, we put forward some implications to the future research about some new ways such as implicit attitude measurement and time series

Key words: attitude, behavior, the planned behavior, theory, attitude strength