厌恶情绪与消费者行为

doi:10.3724/SP.J.1042.2019.01929

摘要/Abstract

摘要：

厌恶与其他消极情绪存在差异, 不同类型的厌恶也不完全相同。可以采用不同的方法来诱发消费者的不同类型的厌恶。产品与服务、宣传、组织行为等均可能导致消费者产生不同类型的厌恶。不同类型的厌恶又会影响消费者行为, 如产品评价、购买意向、支付意愿、延迟决策、口碑、产品消费等。未来可以对厌恶与其他消极情绪对消费者行为影响的差异、不同类型的厌恶对消费者行为影响的差异、厌恶的前因变量与结果变量进行更深入的探索。

关键词: 情绪, 厌恶, 病菌厌恶, 道德厌恶, 消费者

Abstract:

There are differences between disgust and other negative emotions. There are also different types of disgust. This review explores the methods used to induce different types of consumer disgust. Products and services, propaganda, organizational behavior, and unfair distribution can lead to different types of consumer disgust, which can affect consumer behavior such as product evaluation, purchase intention, willingness to pay, delayed decision-making, word of mouth, and product consumption. Future research directions are also discussed.

Key words: emotions, disgust, pathogen disgust, moral disgust, consumer

中图分类号:

B849: F713.55

杜伟强. (2019). 厌恶情绪与消费者行为. 心理科学进展 , 27(11), 1929-1938.

DU Weiqiang. (2019). Disgust and consumer behavior. Advances in Psychological Science, 27(11), 1929-1938.

图/表 1

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