心理科学进展 ›› 2024, Vol. 32 ›› Issue (5): 859-872.doi: 10.3724/SP.J.1042.2024.00859
• 研究前沿 • 上一篇
沈曼琼1, 廖建财2, 王海忠3
收稿日期:
2023-03-29
出版日期:
2024-05-15
发布日期:
2024-03-05
通讯作者:
王海忠, E-mail: wanghzh@mail.sysu.edu.cn
基金资助:
SHEN Manqiong1, LIAO Jiancai2, WANG Haizhong3
Received:
2023-03-29
Online:
2024-05-15
Published:
2024-03-05
摘要: 个体健康行为改变是否存在阶段性是当前争议的焦点。用药依从行为作为关键的影响医疗效果指标, 对个体的身心健康产生重要影响。前人对于用药依从水平的研究综述大多是从医学角度, 着眼于特定疾病的用药依从行为。然而, 在医疗保健行业市场化的背景下, 鲜有研究从消费者的视角出发, 探究信息加工方式和心理过程对消费者用药依从行为的影响。同时, 现有研究也缺乏对依从行为的理论分类和论述。基于两阶段理论模型回顾了营销领域影响消费者用药依从行为的影响因素, 梳理了干预策略, 并提出未来研究趋势与展望。在理论上, 这有助于从健康行为改变阶段上理解个体的用药依从行为, 丰富健康领域的阶段理论。在实践上有助于更好地理解消费者的心理健康和行为规律, 并为慢性病管理提供了营销方面的启示。
沈曼琼, 廖建财, 王海忠. (2024). 消费者用药依从行为探析:基于两阶段理论模型. 心理科学进展 , 32(5), 859-872.
SHEN Manqiong, LIAO Jiancai, WANG Haizhong. (2024). Analysis of consumer medication adherence: Based on two-stage theoretical model. Advances in Psychological Science, 32(5), 859-872.
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