ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

心理科学进展 ›› 2015, Vol. 23 ›› Issue (1): 110-119.doi: 10.3724/SP.J.1042.2015.00110

• 研究前沿 • 上一篇    下一篇

解释水平理论的应用及发展

黄俊;李晔;张宏伟   

  1. (青少年网络心理与行为教育部重点实验室; 湖北省人的发展与心理健康重点实验室, 华中师范大学心理学院, 武汉 430079)
  • 收稿日期:2014-05-12 出版日期:2015-01-15 发布日期:2015-01-15
  • 通讯作者: 李晔, E-mail: liye@mail.ccun.edu.cn
  • 基金资助:

    教育部人文社会科学规划项目(项目号：10YJAXLX011); 国家社会科学基金重点项目(项目号13AZD087)。

The Application and Development of Construal Level Theory

HUANG Jun; LI Ye; ZHANG Hongwei   

  1. (Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education; Key Laboratory of Human Development and Mental Health of Hubei Province, School of Psychology, Central China Normal University, Wuhan 430079, China)
  • Received:2014-05-12 Online:2015-01-15 Published:2015-01-15
  • Contact: LI Ye, E-mail: liye@mail.ccun.edu.cn

PDF (PC)

7764

被引次数

52

摘要：

解释水平是指人们对于事物表征的不同抽象水平, 这一抽象水平有高有低。早期的研究侧重于探讨解释水平变化的底层心理机制, 即心理距离对于解释水平的影响。而近年来, 研究者侧重于解释水平理论的应用研究, 即探讨它在说服、谈判、消费者行为等领域的应用。这一应用体现在营销及消费者行为研究、社会认知研究、决策及协商研究、社会化研究中。另外, 解释水平理论的应用研究, 还推动了其底层心理机制研究的发展, 进一步完善了其理论体系。

关键词: 解释水平, 消费者行为, 社会认知, 决策, 社会化

Abstract:

Construal level denotes the different abstract levels of the representation of objects, and this abstract level is of different degree. The highlighting research in the early stage of Construal Level Theory is the exploration of the underlying psychological mechanism, which researches the implication of psychological distance for construal level. In recent years, researchers highlight the applied researches of the Construal Level Theory, which survey its application in the territories of persuasion, negotiation, and consumer behaviors etc. And its application reflects on the researches of marketing and consumer behavior, social cognition, decision making and negotiation, socialization. Besides, the applied researches of Construal Level Theory put forward the research of the underlying psychological mechanism, which improves the development of Construal Level Theory.

Key words: construal level, consumer behavior, social cognition, decision making, socialization