心理科学进展 ›› 2024, Vol. 32 ›› Issue (8): 1250-1264.doi: 10.3724/SP.J.1042.2024.01250
收稿日期:
2023-11-19
出版日期:
2024-08-15
发布日期:
2024-06-05
通讯作者:
李世豪, E-mail: shli@uibe.edu.cn
基金资助:
LI Shihao1(), ZHANG Wenyue1, FU Guoqun2
Received:
2023-11-19
Online:
2024-08-15
Published:
2024-06-05
摘要:
面对着家庭中各式各样的联合任务, 夫妻贡献度不均的情况普遍存在。然而, 鲜有研究关注其对消费行为的影响。由此, 本研究系统研究: 第一, 基于动态公平视角和夫−妻二元互依模型, 验证夫妻在家庭任务中的贡献不均对家庭享乐性消费的影响, 同时验证感知公平的中介作用, 以及内疚和自我奖赏的二重中介作用, 深入理解感知公平这一心理机制; 第二, 基于性别角色理念、伴侣情绪支持、性别平等文化的调节作用, 识别不同公平理论起作用的方式和条件。本研究将有助于丰富夫妻联合消费研究, 加深对公平相关理论的理解, 并为面向家庭用户的企业提供有效的营销决策指导。
中图分类号:
李世豪, 张文悦, 符国群. (2024). 刷碗少的人请买花: 夫妻贡献不均与家庭享乐性消费. 心理科学进展 , 32(8), 1250-1264.
LI Shihao, ZHANG Wenyue, FU Guoqun. (2024). For those who wash less dishes, please buy flowers: Couple’s contribution imbalance and family hedonic consumption. Advances in Psychological Science, 32(8), 1250-1264.
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