Analysis of Social Network Users’ Online Behavior from the Perspective of Psychology

doi:10.3724/SP.J.1042.2014.01647

Advances in Psychological Science ›› 2014, Vol. 22 ›› Issue (10): 1647-1659.doi: 10.3724/SP.J.1042.2014.01647

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Analysis of Social Network Users’ Online Behavior from the Perspective of Psychology

YAO Qi¹; MA Huawei²; YAN Huan¹; CHEN Qi¹

(¹Department of Social Psychology, NanKai University, Tianjin 300071, China) (² Department of Psychology, Tianjin Normal University, Tianjin 300387, China)

Received:2013-12-25 Online:2014-10-15 Published:2014-10-15
Contact: MA Huawei, E-mail: mahuawei2004@126.com

Abstract

Abstract:

The present study focused on individuals’ behavior on Facebook, the most popular social network service worldwide, and reviewed relevant research from the perspective of psychology about the motivations driving individuals to use Facebook, the categories of individuals’ behavior on Facebook, the antecedents and outcomes of individuals’ use of Facebook. Subsequent research should pay attention to the multiple methods of measuring individuals’ behavior on Facebook, the representative sampling, the interaction between online and offline social network, the predictive effects of specific trait variables and the dynamic function of Facebook.

Key words: Social Network Service (SNS), motivation, users, individuals&rsquo, behavior, Facebook

YAO Qi; MA Huawei; YAN Huan; CHEN Qi. Analysis of Social Network Users’ Online Behavior from the Perspective of Psychology[J]. Advances in Psychological Science, 2014, 22(10): 1647-1659.

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Analysis of Social Network Users’ Online Behavior from the Perspective of Psychology

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