怎样花钱更幸福?购买类型对幸福感的影响

doi:10.3724/SP.J.1042.2019.02133

摘要/Abstract

摘要：

以往研究认为满足基本生活需求后, 消费者购买与幸福感不显著相关。近期研究发现, 购买是否能够提升幸福感, 取决于如何购买, 例如购买体验产品比物质产品更有利于提升幸福感, 但存在边界条件。文章从个人层面的享乐适应、预期利益、非对称后悔视角及社会层面的社会利益视角对这一结论进行解释, 并从个人因素、情境因素及幸福感的类型三个层面识别了物质购买在提升幸福感上表现更优异的边界条件, 同时对该领域未来可能的创新研究方向进行展望。

关键词: 物质购买, 体验购买, 实现主义, 享乐主义, 幸福感

Abstract:

Some studies demonstrate that there is no significant relationship between purchase and well-being. Other studies, however, demonstrate that purchases can increase well-being depending on ‘how to buy’. For example, several studies have found that consumers derive more happiness from experiential purchase rather than material purchase and that there are boundary conditions. The present review study aims to (1) explore the underlying mechanisms of the ‘purchase type-well-being’-relationship from the perspectives of hedonic adaptation, social benefit, anticipative benefit, and unsymmetrical regret; (2) identify boundary conditions of the main effect from three aspects, namely, personal factors, situational factors, and the types of well-being; and (3) provide an outlook of the probable future research directions of this area.

Key words: material purchase, experiential purchase, eudaimonia, hedonia, well-being

中图分类号:

B849: F713.55

余樱, 景奉杰, 杨艳. (2019). 怎样花钱更幸福?购买类型对幸福感的影响. 心理科学进展 , 27(12), 2133-2140.

YU Ying, JING Feng-Jie, YANG Yan. (2019). How to buy happiness? The effect of purchase type on happiness. Advances in Psychological Science, 27(12), 2133-2140.

图/表 3

表1 购买类型对幸福感影响机制研究视角梳理

		购前	购后
个人层面	正面效价	①预期利益视角	②享乐适应视角
个人层面	负面效价		③非对称后悔视角
社会层面	正面效价		④社会利益

图1 购买类型影响幸福感综合理论框架资料来源：本文根据文献梳理。 (注：实线方框表示已有研究成果, 虚线方框及黑体字表示目前较少被关注的领域。)

图2 个体差异影响购买类型偏好的理论模型

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