ISSN 1671-3710
CN 11-4766/R

心理科学进展 ›› 2019, Vol. 27 ›› Issue (12): 2133-2140.doi: 10.3724/SP.J.1042.2019.02133

• 研究前沿 • 上一篇    


余樱1(), 景奉杰2, 杨艳2   

  1. 1 华中农业大学经济管理学院, 武汉 430070
    2 华东理工大学商学院, 上海 200237
  • 收稿日期:2018-12-28 出版日期:2019-12-15 发布日期:2019-10-21
  • 通讯作者: 余樱
  • 基金资助:
    * 国家自然科学基金(71702062);教育部人文社科一般项目(16YJC630161);中央高校基本科研业务费专项基金资助(2662015QD025)

How to buy happiness? The effect of purchase type on happiness

YU Ying1(), JING Feng-Jie2, YANG Yan2   

  1. 1 Department of Economic and Management, Huazhong Agricultural University, Wuhan 430070, China
    2 Business School, East China University of Science and Technology, Shanghai 200237, China
  • Received:2018-12-28 Online:2019-12-15 Published:2019-10-21
  • Contact: YU Ying


以往研究认为满足基本生活需求后, 消费者购买与幸福感不显著相关。近期研究发现, 购买是否能够提升幸福感, 取决于如何购买, 例如购买体验产品比物质产品更有利于提升幸福感, 但存在边界条件。文章从个人层面的享乐适应、预期利益、非对称后悔视角及社会层面的社会利益视角对这一结论进行解释, 并从个人因素、情境因素及幸福感的类型三个层面识别了物质购买在提升幸福感上表现更优异的边界条件, 同时对该领域未来可能的创新研究方向进行展望。

关键词: 物质购买, 体验购买, 实现主义, 享乐主义, 幸福感


Some studies demonstrate that there is no significant relationship between purchase and well-being. Other studies, however, demonstrate that purchases can increase well-being depending on ‘how to buy’. For example, several studies have found that consumers derive more happiness from experiential purchase rather than material purchase and that there are boundary conditions. The present review study aims to (1) explore the underlying mechanisms of the ‘purchase type-well-being’-relationship from the perspectives of hedonic adaptation, social benefit, anticipative benefit, and unsymmetrical regret; (2) identify boundary conditions of the main effect from three aspects, namely, personal factors, situational factors, and the types of well-being; and (3) provide an outlook of the probable future research directions of this area.

Key words: material purchase, experiential purchase, eudaimonia, hedonia, well-being