ISSN 0439-755X
CN 11-1911/B
主办:中国心理学会
   中国科学院心理研究所
出版:科学出版社

心理学报 ›› 2021, Vol. 53 ›› Issue (12): 1348-1360.doi: 10.3724/SP.J.1041.2021.01348

• 研究报告 • 上一篇    下一篇

矛盾态度对决策后自我评价的影响:有中介的双阶段调节作用

林让1,2(), 杨宜苗2   

  1. 1辽宁师范大学国际商学院, 大连 116029
    2东北财经大学工商管理学院, 大连 116025
  • 收稿日期:2020-10-22 出版日期:2021-12-25 发布日期:2021-10-26
  • 通讯作者: 林让 E-mail:linrang_dufe@163.com
  • 基金资助:
    国家自然科学基金面上项目(71872030);国家社会科学基金重大项目(18ZDA058)

Effect of ambivalent attitudes on post-decision self-evaluation: Two-stage moderation effect with a mediator

LIN Rang1,2(), YANG Yimiao2   

  1. 1LNU-MSU College of International Business, Liaoning Normal University, Dalian 116029, China
    2School of Business Administration, Dongbei University of Finance and Economics, Dalian 116025, China
  • Received:2020-10-22 Online:2021-12-25 Published:2021-10-26
  • Contact: LIN Rang E-mail:linrang_dufe@163.com

摘要:

矛盾态度不仅影响信息搜索、态度形成和决策行为, 而且影响决策后自我评价。本研究构建了一个基于不确定性的中介作用、决策困难水平和结果效价的双调节作用的矛盾态度与决策后自我评价关系模型, 3个实验通过设计冲突情境对矛盾态度进行操纵, 冲突情境包括选择一所大学和就业企业, 运用SPSS 20.0软件对数据进行分析, 发现矛盾态度对决策后自我评价存在积极影响, 矛盾态度通过不确定性影响决策后自我评价的中介过程受到决策困难水平和结果效价的调节。矛盾态度和决策困难水平对不确定性产生影响, 不确定性和结果效价对决策后自我评价产生影响, 由于不确定性的分离效应, 使矛盾态度和决策困难水平对决策后自我评价产生相互冲突的双重作用结果。当获得负面结果时, 相较于低决策困难水平, 高决策困难水平的个体, 矛盾态度通过不确定性对决策后自我评价产生积极影响; 当获得正面结果时, 相较于高决策困难水平, 低决策困难水平的个体, 矛盾态度通过不确定性对决策后自我评价产生积极影响。

关键词: 矛盾态度, 结果效价, 决策困难水平, 不确定性, 自我评价

Abstract:

Ambivalent attitudes influence not only information search, attitude formation, and decision-making behavior but also self-evaluation after decision-making. Although the existing studies demonstrate that ambivalent attitudes exert an impact on the cited aspects, their impact on post-decision psychology (i.e., self-evaluation) remains unknown. To address this concern, the current study constructs a two-stage moderation model of ambivalence and self-evaluation based on outcome valence and difficulty in decision-making.
The objective of this pilot study is to select the best method for measuring ambivalent attitudes and test the very changes in ambivalent attitudes in the process of decision-making. We use a camera as an experimental material and manipulate ambivalent attitudes through positive and negative evaluations of the attribute characteristics of the camera. The purpose of Experiment 1 is to verify the main effect of ambivalent attitudes on self-evaluation and the influence of the levels of difficulty of decision-making and outcome valence on ambivalent attitudes and self-evaluation. This experiment is an inter-subject experiment. Experiment 2 uses different experimental materials and employs choices of enterprises as an experimental situation. The procedure for Experiment 2 is the same as that for Experiment 1.
Lastly, the purpose of Experiment 3 is to verify the mediating effect of uncertainty. Furthermore, the study supplements the measurement of uncertainty. Experiment 3 uses the same scenario and procedure as those in Experiment 1. The results of the pilot study indicate the absence of significant differences between objective contradictions before and after decision-making. However, subjective contradiction is significantly reduced after decision-making. The results of Experiment 1 suggest that ambivalent attitudes exerted positive effects on self-evaluation and that difficulty in decision-making and outcome valence influenced ambivalent attitudes and self-evaluation. Experiment 2 verified the results of Experiment 1. In Experiment 3, the study noted the effect of ambivalent attitudes and the difficulty of decision-making and the effect of separation on uncertainty. When faced with negative results, high levels of difficulty in decision-making and ambivalent attitudes exerted positive impacts on self-evaluation through uncertainty compared with low levels of difficulty in decision-making. In contrast, when obtaining positive results, low levels of difficulty in decision-making and ambivalent attitudes exerted positive impacts on self-evaluation through uncertainty compared with high levels of difficulty in decision-making.
In summary, the three experiments confirmed the positive effect of ambivalent attitudes on self-evaluation, whereas outcome valence and decision difficulty moderated this relationship. When individuals faced negative results, high levels of difficulty in decision-making led to the greater effects of ambivalent attitudes on post-decision self-evaluation. In contrast, individuals with high levels of difficulty in decision-making experience the negative effects of ambivalent attitudes on post-decision self-evaluation. For low levels of difficulty in decision-making, the positive effect of ambivalence remained significant. Furthermore, the study concludes that ambivalent attitudes and difficulty in decision-making influenced uncertainty, whereas uncertainty and outcome valence influenced self-evaluation. Ambivalent attitude and difficulty in decision-making exerted a conflicting effect on self-evaluation due to the dampening effect of uncertainty. Thus, this study supplemented the lack of research on the effect of ambivalent attitudes on psychological feelings and broadened the boundaries of ambivalent attitudes as a self-protection strategy.

Key words: ambivalent attitudes, outcome valence, decision difficulty, uncertainty, self-evaluation

中图分类号: