心理学报 ›› 2019, Vol. 51 ›› Issue (6): 688-698.doi: 10.3724/SP.J.1041.2019.00688 cstr: 32110.14.2019.00688
收稿日期:
2018-07-11
发布日期:
2019-04-25
出版日期:
2019-06-25
基金资助:
ZHANG Hong1, REN jingyuan1, LIU Chenyang1, LUO Jing1,2()
Received:
2018-07-11
Online:
2019-04-25
Published:
2019-06-25
摘要:
尽管对从众效应已经开展了广泛的研究, 但对于创造性产品的评价是否存在从众效应仍有待探讨。本实验以原创性程度不同的两类创造性产品——“创新产品”和“革新产品” ——为材料, 采用“初次评价-从众诱导-延时再评”的实验程序, 研究了人们在创造性产品的两个基本维度——新颖性和实用性——的感知和评价上是否存在从众效应。结果发现, 两类产品在两个维度的评价上都存在从众效应; 但“创新产品”在实用性维度的评价上比“革新产品”更容易从众。实验进一步比较了被试在做出两个维度的评价时其确定性程度有无差异, 发现被试在对“创新产品”进行实用性评价时所伴随的不确定感较之革新产品更强, 这提示可能是对“创新产品”进行实用性判断时所具有的更大的不确定感导致了从众程度的增加。
中图分类号:
张红, 任靖远, 刘晨阳, 罗劲. (2019). 创造性产品评价中的从众效应. 心理学报, 51(6), 688-698.
ZHANG Hong, REN jingyuan, LIU Chenyang, LUO Jing. (2019). Conformity effect of the evaluation of creative products. Acta Psychologica Sinica, 51(6), 688-698.
产品类型 | 理解时间(ms) | 新颖性评分 | 实用性评分 | 复杂性评分 | 可理解性评分 | 有无原型 | 是否见过 |
---|---|---|---|---|---|---|---|
创新产品 | 5120 (± 1088) | 5.91 (± 0.6) | 5.80 (± 0.6) | 4.46 (± 1.1) | 6.06 (± 0.4) | 0.45 (± 0.2) | 0.17 (± 0.1) |
革新产品 | 5321 (± 1000) | 6.09 (± 0.3) | 5.75 (± 0.6) | 4.54 (± 0.8) | 6.06 (± 0.5) | 0.56 (± 0.1) | 0.16 (± 0.1) |
t值 | -0.816 | -1.446 | 0.336 | -0.328 | -0.016 | -2.74** | 0.626 |
表1 筛选后的两类产品在各维度的平均分M (± SD), 及各维度上的差异检验t值
产品类型 | 理解时间(ms) | 新颖性评分 | 实用性评分 | 复杂性评分 | 可理解性评分 | 有无原型 | 是否见过 |
---|---|---|---|---|---|---|---|
创新产品 | 5120 (± 1088) | 5.91 (± 0.6) | 5.80 (± 0.6) | 4.46 (± 1.1) | 6.06 (± 0.4) | 0.45 (± 0.2) | 0.17 (± 0.1) |
革新产品 | 5321 (± 1000) | 6.09 (± 0.3) | 5.75 (± 0.6) | 4.54 (± 0.8) | 6.06 (± 0.5) | 0.56 (± 0.1) | 0.16 (± 0.1) |
t值 | -0.816 | -1.446 | 0.336 | -0.328 | -0.016 | -2.74** | 0.626 |
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