Abstract: Autobiographical memory reflects not only the processing and retrieving of self-knowledge, but also the specific social and cultural background. In recent decade, researches of cross-culture on autobiographical memory suggested that, in general, the differences existed in the age of earliest recollection, volume and specialty, using of internal state language, autonomous orientation between the east and the west. In addition, this paper regarded different self-view as the root of cross-cultural differences of autobiographical memory, and discussed its influence from the perspectives of self-concept, narrative style and parent-child memory sharing, transferring of society and multi-culture. The paper also dynamically explored effects of endogenous and exogenous factors on cultural and individual differences from developmental perspective based on Social Culture Developmental Theory. Finally, the paper referred to main methods in current and research trends in futur

Key words: autobiographical memory, cultural difference, cultural self-view, self-concept