Abstract:  In the Internet era, information on the Internet reflects individuals’ psychological processes and cultural characteristics. These huge and diverse Internet data provide new perspectives for the study of cultural psychology. First, Internet data has shown several strengths on investigating cultural difference and cultural change, which are the two approaches of studying cultural psychology. Second, there are four types of Internet data, and accordingly, cultural psychologists utilize text analysis, multimedia analysis, social network analysis, and online behavior analysis. Third, based on Internet data and corresponding analytic methods, research on cultural difference and cultural changes has obtained fruitful results. Finally, there are limitations of validity, technique, and theory in current research. Future research should pay attention to sampling, tests of indicators’ validity, quasi-causal analysis, and data driven analysis, etc. to improve the validity of methods, the depth of results, and the diversity of theories.

Key words:  Internet data, big data, cultural psychology, cultural change, cultural difference