描述性规范提升义务献血的意愿而非行为

doi:10.3724/SP.J.1042.2019.01019

心理科学进展 ›› 2019, Vol. 27 ›› Issue (6): 1019-1024.doi: 10.3724/SP.J.1042.2019.01019

描述性规范提升义务献血的意愿而非行为

谢铠杰¹^,², 马家涛¹, 何铨³, 江程铭¹()

1 浙江工业大学管理学院
2 浙江工业大学教育科学与技术学院
3 浙江工业大学政治与公共管理学院, 杭州 310023

收稿日期:2018-05-11 出版日期:2019-06-15 发布日期:2019-04-22
通讯作者: 江程铭 E-mail:jiangchengming@zjut.edu.cn
基金资助:
国家自然科学基金面上项目(71571164);浙江省自然科学基金面上项目(LY19C090003);浙江省自然科学基金面上项目(LY17G010009);教育部社科项目资助(16YJC840006)

Descriptive norms promote willingness to voluntarily donate blood rather than actual blood donation

XIE Kai-Jie¹^,², MA Jia-Tao¹, HE Quan³, JIANG Cheng-Ming¹()

1 School of Management, Zhejiang University of Technology, Hangzhou 310023, China
2 College of Education, Zhejiang University of Technology, Hangzhou 310023, China
3 School of Politics and Public Administration, Zhejiang University of Technology, Hangzhou 310023, China

Received:2018-05-11 Online:2019-06-15 Published:2019-04-22
Contact: JIANG Cheng-Ming E-mail:jiangchengming@zjut.edu.cn

摘要/Abstract

摘要：

描述性规范指大多数人的做法对他人态度和行为的影响。本研究试图利用描述性规范改变公众的义务献血意愿和行为。研究由两个相似实验组成。实验1发现描述性规范促进了被试义务献血的意愿, 但并没有影响实际献血行为; 实验2在实验1的基础上试图通过增加短信提醒来促进义务献血行为, 但是结果同样显示描述性规范促进了被试的献血意愿而非行为。本文对此原因进行了讨论。

关键词: 助推, 义务献血, 描述性规范, 短信提醒

Abstract:

The term descriptive norms refers to the influence of most peoples’ practices on the attitudes and behaviors of others. This study attempted to use descriptive norms to promote the willingness of participants to donate blood voluntarily and engage in other blood-donation behaviors. The study consisted of two similar experiments. Experiment 1 investigated the effects of descriptive norms on blood donation and found that descriptive norms increased participants’ willingness to donate blood, but not their actual donation of blood. Given the results of Experiment 1, Experiment 2 was designed to increase blood-donation activity by sending participants “short message service” reminders. However, Experiment 2 also found no increase in the participants’ blood-donation activity. These two experiments consistently demonstrated that descriptive norms promoted participants’ willingness to donate blood voluntarily but did not promote their actual donation of blood. The paper discusses possible reasons for these results.

Key words: nudge, voluntary blood donation, descriptive norms, short message services

中图分类号:

B849:C91

谢铠杰, 马家涛, 何铨, 江程铭. (2019). 描述性规范提升义务献血的意愿而非行为. 心理科学进展 , 27(6), 1019-1024.

XIE Kai-Jie, MA Jia-Tao, HE Quan, JIANG Cheng-Ming. (2019). Descriptive norms promote willingness to voluntarily donate blood rather than actual blood donation. Advances in Psychological Science, 27(6), 1019-1024.

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描述性规范提升义务献血的意愿而非行为

Descriptive norms promote willingness to voluntarily donate blood rather than actual blood donation

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