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心理科学进展  2019, Vol. 27 Issue (4): 689-699    DOI: 10.3724/SP.J.1042.2019.00689
  研究前沿 本期目录 | 过刊浏览 | 高级检索 |
萌:感知与后效
许丽颖1,喻丰1(),周爱钦2(),杨沈龙1,丁晓军1
1西安交通大学人文社会科学学院, 西安 710049
2清华大学经济管理学院, 北京100084
Cuteness: Perceptions and consequences
XU Liying1,YU Feng1(),ZHOU Aiqin2(),YANG Shenlong1,DING Xiaojun1
1 School of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an 710049, China;
2 School of Economics and Management, Tsinghua University, Beijing 100084, China
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摘要 

萌是对一系列由视觉感知的婴儿外貌或行为特征的概括性描述。本文在厘清萌与可爱关系的基础上, 对萌的维度做了进一步区分, 即除了幼萌以外, 萌还可能包含趣萌、听觉萌、嗅觉萌等其他维度。目前关于人们对萌的感知是否存在个体差异这一问题仍然存在争论, 而萌之载体的多样性则已经得到广泛认同。通过对一系列实证研究的回顾, 本文认为萌的后果主要体现在认知(如诱发脆弱性、天真等推断)、情感(如积极情绪、同情和柔情)和行为(如注意和关怀)三个方面。未来研究可进一步探讨萌的维度及其与道德的关系问题。

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许丽颖
喻丰
周爱钦
杨沈龙
丁晓军
关键词 可爱拟人化道德消费    
Abstract

Cuteness is usually defined descriptively as a range of visually perceived physical and behavioral infantile features. Recent research suggested that cuteness might not be limited to visual infant characteristics, but could also be found in funny designs, positive sounds and smells. While the generalization of cuteness has been universally acknowledged, whether there are individual differences in cuteness perceptions is still controversial. In addition, cuteness can evoke a set of cognitive, affective and behavioral consequences. Future research might be mainly conducted on dimensions of cuteness, as well as the relationship between cuteness and morality.

Key wordscuteness    anthropomorphism    morality    consumption
收稿日期: 2018-07-11      出版日期: 2019-02-22
ZTFLH:  B848  
基金资助:* 国家自然科学基金青年项目(71501105)
通讯作者: 喻丰,周爱钦     E-mail: yufengx@xjtu.edu.cn;zhouaq@sem.tsinghua.edu.cn
引用本文:   
许丽颖,喻丰,周爱钦,杨沈龙,丁晓军. (2019). 萌:感知与后效. 心理科学进展, 27(4), 689-699.
XU Liying,YU Feng,ZHOU Aiqin,YANG Shenlong,DING Xiaojun. (2019). Cuteness: Perceptions and consequences. Advances in Psychological Science, 27(4), 689-699.
链接本文:  
http://journal.psych.ac.cn/xlkxjz/CN/10.3724/SP.J.1042.2019.00689      或      http://journal.psych.ac.cn/xlkxjz/CN/Y2019/V27/I4/689
  幼萌(Glocker et al., 2009) 注:右侧婴儿比左侧婴儿的婴儿图式程度更高, 因而看起来更萌
  趣萌(Nenkov & Scott, 2014)
  萌的道德模型(Sherman & Haidt, 2011)
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