ISSN 0439-755X
CN 11-1911/B

心理学报 ›› 2018, Vol. 50 ›› Issue (8): 803-813.doi: 10.3724/SP.J.1041.2018.00803

• “以小拨大:行为决策助推社会发展”专栏 •    下一篇


何贵兵1, 李纾2,3, 梁竹苑2,3()   

  1. 1 浙江大学 心理与行为科学系, 杭州 310028
    2 中国科学院行为科学重点实验室(中国科学院心理研究所), 北京 100101
    3 中国科学院大学 心理学系, 北京 100049;
  • 收稿日期:2018-05-04 出版日期:2018-08-07 发布日期:2018-07-02
  • 基金资助:

Behavioral decision-making is nudging China toward the overall revitalization

HE Gui-Bing1, LI Shu2,3, LIANG Zhu-Yuan2,3()   

  1. 1 Department of Psychology and Behavioral Sciences, Zhejiang University, Hangzhou 310028, China
    2 CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing 100101, China
    3 Department of Psychology, University of Chinese Academy of Sciences, Beijing 100049, China
  • Received:2018-05-04 Online:2018-08-07 Published:2018-07-02


作为《心理学报》“以小拨大:行为决策助推社会发展”专栏的开篇, 本文尝试简要介绍助推含义和发展历程, 分析助推的必要性, 小结助推的主要方法和应用领域, 评述助推研究在提升民众的健康、财富、幸福等方面“以小拨大”的作用, 澄清关于助推的若干争议, 并对研究者开展助推研究提出了若干建议。在文章的最后, 我们简要勾勒了本专栏论文的主要内容, 讨论了助推研究在国内起步发展的方向, 冀望更多的心理学工作者加入到“助推研究”的行列。

关键词: 助推, 行为科学, 行为决策, 公共政策, 促进社会发展


As an editorial for Acta Psychologica Sinica’s special column, this paper provides a concise overview of the nudge concept and its progress. The necessity of the concept is analyzed, and the main methods and fields of application are summarized. The effects of the concept on the promotion of people’s health, wealth, and happiness are elucidated, and the related disputes are clarified. Several suggestions that may help researchers in carrying out nudge research are also derived. We briefly draw the outlines for several papers in this special column and discuss the outlook for how nudge research should begin in China with the goal of attracting psychologists to devote to nudge research.

Key words: nudge, behavioral sciences, behavioral decision making, public policy, promoting social development