Abstract: The pride refers to a pleasurable subjective feelings that results from individuals attributing success events or positive events to their own abilities or efforts. As an important self-conscious emotion, the pride has two-dimensional structure, and can be divided into authentic pride and hubristic pride. The nonverbal expression and recognition of pride generalizes across cultures. For the measurement of pride, the main two methods which are using are self-assessment and nonverbal expression coding.

Key words: pride, self-conscious emotion, nonverbal expression, recognition