ISSN 1671-3710
CN 11-4766/R

›› 2006, Vol. 14 ›› Issue (5): 757-761.

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Three Typical Perspectives of Intercultural Synergy Research

Ma Jianhong;Gao Li; Hu Xiaochen   

  1. Department of Psychology and Behavioral Sciences, Zhejiang University, Hangzhou 310028, China
  • Received:2005-09-20 Revised:1900-01-01 Online:2006-09-15 Published:2006-09-15
  • Contact: Ma Jianhong


With the development of economical globalization, multinational companies attach more emphasis on making good use of cultural differences to create advantages of international competition. Firstly, the concept of “Intercultural Synergy” and the criteria were analyzed. Then three typical perspectives of intercultural synergy research were differentiated, which are from Canadian Adler, German Krewer and Indonesian Tjitra. Three different perspectives reflect the culture of the researcher. The first two perspectives consider that it is necessary to discover or create “the third culture” in order to achieve intercultural synergy, while the third perspective advances a model of intercultural synergy from its unique culture perspective. Finally, a research prospect is brought forward based on the comparison of the three perspectives and the actual situation of China, which is to do indigenous research of intercultural synergy from Chinese cultural perspective

Key words: Intercultural Synergy, Multinational Management, Multicultural Team

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