Abstract: The research on marketplace metacognition and social intelligence is being one of the new trends on consumer behavior research. In this paper, first, there is a brief introduction of the concept and the developing context of marketplace metacognition and social intelligence. Next, the life-span development and domain-specific of marketplace metacognition and social intelligence is explained. Then, the application and the new progress on this field are introduced; meanwhile the guidance to the train of thought and the method of research is expatiated. Finally, the trend is evaluated and its impact on Chinese consumer psychology is prospected.

Key words: marketplace metacognition, marketplace social intelligence, social nature