ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

心理科学进展 ›› 2012, Vol. 20 ›› Issue (4): 575-583.

• 研究前沿 • 上一篇    下一篇

阈下说服的存在证据与争议

陈真真;蔡頠;郑涌   

  1. (1西南大学西南民族教育与心理研究中心; 2西南大学心理学院, 重庆 400715)
  • 收稿日期:2011-05-12 修回日期:1900-01-01 出版日期:2012-04-15 发布日期:2012-04-15
  • 通讯作者: 郑涌

Existing Evidence and Controversy of Subliminal Persuasion

CHEN Zhen-Zhen;CAI Wei;ZHENG Yong   

  1. (1 Center for Studies of Education and Psychology of Ethnic Minorities in Southwest China, Southwest University,
    Chongqing 400715, China)
    (2 College of Psychology, Southwest University, Chongqing 400715, China)
  • Received:2011-05-12 Revised:1900-01-01 Online:2012-04-15 Published:2012-04-15
  • Contact: ZHENG Yong

PDF (PC)

2214

被引次数

8

摘要： 通过阈下刺激或者信息的呈现, 试图引导个体采用某种观点、态度或者行为的过程被称为阈下说服。已有的研究从不同视角考察了阈下说服的效果, 对阈下说服的存在与否有着较大的争议。出现争议的原因可能与觉知、阈下语义激活、当前动机以及习惯有关。最近的研究聚焦于探究当前动机在阈下说服研究中所起到的关键作用。未来应当继续尝试其它途径, 促进语义激活; 丰富动机种类, 探讨引发动机的方法; 关注机体变量, 探索新机制。

关键词: 阈下说服, 觉知, 阈下语义激活, 动机, 习惯

Abstract: Subliminal persuasion refers to the use of subliminally presented stimuli, or messages presented to individuals beneath their level of conscious awareness, that are intended to influence their viewpoints, attitudes, or actions. Existing studies investigated the effect of subliminal persuasion from different perspectives, and resulted in a considerable controversy over whether subliminal persuasion actually works. The reasons of the controversy may lie in awareness, subliminal semantic activation, motivation and habit. Recent studies focus on exploring the key role which current motivation plays in this domain. For future studies, methods of promoting semantic activation and causing motivation should be improved, and the diversity of motivation categories should be mentioned. What’s more, the organic variable should be paid attention to, so as to explore new mechanisms.

Key words: subliminal persuasion, awareness, subliminal semantic activation, motivation, habit