ISSN 1671-3710
CN 11-4766/R

心理科学进展 ›› 2016, Vol. 24 ›› Issue (4): 622-632.doi: 10.3724/SP.J.1042.2016.00622

• 研究前沿 • 上一篇    下一篇



  1. (华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室;
    青少年网络心理与行为教育部重点实验室, 武汉 430079)
  • 收稿日期:2014-12-25 出版日期:2016-04-15 发布日期:2016-04-15
  • 通讯作者: 徐富明, E-mail:
  • 基金资助:


The framing effect on social preferences

DENG Ying; XU Fu-Ming; LI Ou; SHI Yan-Wei; LIU Cheng-Hao   

  1. (School of Psychology, Central China Normal University; Key Laboratory of Human Development and Mental Health of Hubei Province; Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU), Ministry of Education; Wuhan 430079, China)
  • Received:2014-12-25 Online:2016-04-15 Published:2016-04-15
  • Contact: XU Fu-Ming, E-mail:


社会偏好中的框架效应是指, 个体在决策中受到选择方案框架形式的影响而表现出合作、互惠及利他行为及倾向改变的现象, 是框架效应在社会偏好领域的运用。预期理论、错误知觉说、心理动力模型、情绪维护理论以及解释水平理论分别从价值函数、知觉偏差、内部心理动力、情绪及认知表征角度解释了社会偏好中的框架效应, 心理距离、价值取向、人格特质和文化等因素对社会偏好中的框架效应具有重要影响。未来的研究需要从社会偏好中的框架效应的心理机制与神经机制、研究范式及外部效度改进等方面作进一步探讨。

关键词: 社会偏好, 框架效应, 预期理论, 解释水平理论, 心理距离


The framing effect on social preferences refers to the phenomenon in which individuals, who are influenced by the frames of scheme selection, show the change of cooperative, reciprocal and altruistic behaviors. It is the application of framing effect in the field of social preferences. There are five theoretical models to interpret this phenomenon in the previous literature of social preferences, which are prospect theory, misperception theory, psychological dynamic model, construal level theory and mood maintenance theory. Meanwhile, evidence revealed that framing effect on social preferences may be influenced by some factors, such as psychical distance, value orientation, personality and culture. Therefore, further researches for framing effect on social preferences are expected to explore its mental and neural mechanism, to make its research paradigm more abundant and to improve the external validity. Finally, it is necessary to promote studies by using multidisciplinary methods.

Key words: social preferences, framing effect, prospect theory, construal level theory, psychical distance