ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

心理科学进展 ›› 2017, Vol. 25 ›› Issue (11): 1992-2001.doi: 10.3724/SP.J.1042.2017.01992

• 研究前沿 • 上一篇    下一篇

 心理距离视角下的行为决策

 蒋 多1,2;  何贵兵2   

  1.  (1深圳大学心理与社会学院, 深圳 518060) (2浙江大学心理与行为科学系, 杭州 310028)
  • 收稿日期:2016-12-15 出版日期:2017-11-15 发布日期:2017-09-25
  • 通讯作者: 何贵兵, E-mail: gbhe@zju.edu.cn E-mail:E-mail: gbhe@zju.edu.cn
  • 基金资助:
     国家自然科学基金项目(71271189)、广东省自然科学基金博士启动项目(2016A030310044)、深圳大学新引进教师科研启动项目(自然科学类) (2016072)。

 Decision making: Based on the perspective of psychological distance

 JIANG Duo1,2; HE Guibing2   

  1.  (1 College of Psychology and Sociology, Shenzhen University, Shenzhen 518060, China) (2 Department of Psychology and Behavioral Sciences, Zhejiang University, Hangzhou 310028, China)
  • Received:2016-12-15 Online:2017-11-15 Published:2017-09-25
  • Contact: HE Guibing, E-mail: gbhe@zju.edu.cn E-mail:E-mail: gbhe@zju.edu.cn
  • Supported by:
     

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摘要：  决策是指决策者对将产生不同结果的多个备择方案的评估与选择。无论决策结果涉及的是金钱、健康、环境或是其他事物, 它们都同时具有多重属性, 如发生的概率, 发生的时间, 发生的地点, 发生在谁身上等, 这些属性会和结果量一起影响人们对结果效用的评价和对备择方案的选择。以往有关风险决策、跨期决策和社会决策的理论分别探究结果的概率属性、时间属性和人际属性如何与结果量一起共同决定人们的效用评估与选择, 并提出了各自不同的决策模型。然而, 心理距离理论则认为, 决策结果的概率、时间、空间、人际等属性本质上都可被表征为结果在决策者心中的心理距离。这意味着风险、跨期和社会决策模型有可能经由心理距离而得以统一。近几年来, 众多研究围绕这一思想开展了一系列实验研究, 分析了各种心理距离的同质性, 探索了基于心理距离的心理折扣现象及其规律, 探讨了时间、概率、人际、空间距离对个体决策的影响。在此基础上, 未来研究还应更加重视对多特征决策的研究, 探索心理距离之间的替换率和通币问题, 探究心理距离的本质及其整合方式, 以期形成统一的决策理论模型。

关键词: 行为决策, 心理距离, 识解水平, 心理折扣

Abstract:  Decision making means the evaluating and choosing among alternatives which contains some outcomes. No matter what the results of the decision making refer to money, health, environment or others, all these outcomes may embrace multiple attributes, such as the probability, time and places of the occurrence. And these attributes, as well as the amount of outcome affect individuals’ evaluation of outcome utility and their choices. Previous researches have proposed some models of evaluation, which associate the amount of outcome with its attributes respectively. However, theory of psychological distance has proposed that the probabilistic, temporal, spacial and social distance all can be represented by psychological distance. It indicates that the intertemporal choice, risky decision making and the other kinds of decision making may be unified by the perspective of psychological distance. Recently, a series of researches have been conducted to analyze the homogeneity of these four dimensions of psychological distance. Moreover, the researchers explored the phenomena and rules of discounting based on psychological distance. They also examined the effect of the time, probability, spacial and social distance on individuals’ decision making. For the future research, more attention should be paid to the multi-attribute decision making. And more studies should focus on the common currency of four kinds of psychological distance and the way of integrating different psychological distance. At last, it is expected to construct a general model of decision making based on psychological distance.

Key words: decision making, psychological distance, construal level, discounting

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