ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

心理科学进展 ›› 2010, Vol. 18 ›› Issue (4): 639-645.

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知觉流畅性对判断和决策的影响

张旭锦   

  1. 华中师范大学心理学院, 武汉 430079
  • 收稿日期:2009-09-10 修回日期:1900-01-01 出版日期:2010-04-15 发布日期:2010-04-15
  • 通讯作者: 张旭锦

Effects of Perceptual Fluency on Judgment and Decision

ZHANG Xu-Jin   

  1. School of Psychology, Huazhong Normal University, Wuhan 430079, China
  • Received:2009-09-10 Revised:1900-01-01 Online:2010-04-15 Published:2010-04-15
  • Contact: ZHANG Xu-Jin

摘要: 流畅性是个体对加工信息难易程度的一种主观体验, 它分为知觉流畅性、概念流畅性、提取流畅性等。研究者通过操纵刺激与背景的颜色对比度、刺激的字体类型、清晰程度等因素来控制知觉流畅性, 发现知觉流畅性会影响一系列判断和决策任务, 如命题真实性、类别判断、偏好、熟悉性等。知觉流畅性既可以作为判断的直接线索也可以通过选择不同线索和认知策略来间接影响判断和决策。

关键词: 知觉流畅性, 主观体验, 判断, 决策, 归因

Abstract: Fluency - the subjective experience of ease or difficulty associated with information processing – includes perceptual fluency, conceptual fluency, retrieval fluency, so on and so forth. Researchers manipulated perceptual fluency via controlling the figure-ground contrast, font, and clarity of stimuli and found that perceptual fluency has influences on a serial of judgment and decision, such as truth judgment, categorization, preference, familiarity and so on. It is assumed that perceptual fluency can both act as a direct cue and function in an indirect way by selecting various cues and cognitive strategies.

Key words: perceptual fluency, subject experience, judgment, decision, attribution