租赁之物, 急用其效: 产品获取方式如何影响消费者对产品的转租倾向?

doi:10.3724/SP.J.1041.2026.0740

摘要/Abstract

摘要： 提高资源利用率, 实现社会的可持续发展是全球共同关注的问题。然而, 尚未有研究关注产品获取方式对消费者产品处置倾向的影响。通过9项研究和1个补充性分析, 本文发现了一种新颖的“租赁-转租”效应。具体而言, 研究1纵向追踪了消费者在现实生活中对其租赁(vs. 购买)产品的转租情况, 随后的5个线上实验(研究2a~ 2c和研究3a、3c)和2个实验室实验(研究2d和研究3b)进一步证实了这一效应, 并揭示了这一效应受到效用最大化的紧迫感驱动(研究3a、3b和研究3c)。此外, 本文进一步发现, 上述效应受到资源稀缺(研究4)的调节, 即该效应在资源稀缺(vs. 控制)条件下消失(vs. 存在)。最后, 单文章元分析证实了产品获取方式对消费者产品转租倾向的效应稳健。本文不仅推进了产品获取方式和产品处置的相关研究, 还为如何促进循环性和可持续性消费提供了实践启示。

关键词: 租赁, 转租倾向, 效用最大化的紧迫感, 资源稀缺

Abstract: Enhancing resource utilization and achieving sustainable social development have become pressing global concerns. However, little research has examined how the mode of product acquisition influences consumers’ tendencies in product disposition. The current study begins to fill this gap by examining this unaddressed research question.
Across nine studies and one supplementary meta-analysis, the present research identifies a novel rental-subleasing effect. Specifically, Study 1 longitudinally tracks consumers’ actual behaviors and shows that renting (vs. purchasing) a product increases their propensity to sublet it. The subsequent five online experiments (Studies 2a-2c, 3a, and 3c) and two laboratory experiments (Studies 2d and 3b) further replicate this effect and demonstrate that it is driven by the urgency of utility maximization (Studies 3a, 3b, and 3c).
Furthermore, we show that the rental-subleasing effect is moderated by resource scarcity (Study 4). Specifically, we find that this effect disappears (vs. remains) under resource-scarce (vs. the control) conditions. Among these studies, we vary the product stimuli (e.g., bike, skateboard, and camping tent), change the sample sources (e.g., student and non-student samples), and use multiple methods (e.g., field experiment and lab experiment).
Finally, using a single-paper meta-analysis as a supplementary analysis, the current study further confirms the robustness of the effect of product acquisition mode on consumers’ propensity to sublet products. Together, these findings advance the understanding of how product acquisition modes shape consumer disposition behavior and offer practical implications for fostering circular and sustainable consumption.

Key words: rental, subleasing propensity, urgency of utility maximization, resource scarcity

康娜, 柳武妹, 曾伏娥. (2026). 租赁之物, 急用其效: 产品获取方式如何影响消费者对产品的转租倾向?. 心理学报, 58(4), 740-754.

KANG Na, LIU Wumei, ZENG Fue. (2026). Renting with urgency: How product acquisition mode shapes consumers’ propensity to sublet?. Acta Psychologica Sinica, 58(4), 740-754.

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