ISSN 1671-3710
CN 11-4766/R

›› 2003, Vol. 11 ›› Issue (3): 274-280.

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How the Psychological Variable Affected the Judgment of Value in Risky Decision-making?——Discussing about Kahneman’s Contributions

Zhang Ling   

  1. Department of Educational Administration, East China Normal University, Shanghai 200062
  • Received:2003-03-17 Revised:1900-01-01 Online:2003-05-15 Published:2003-05-15
  • Contact: Zhang ling

Abstract: Risky decision-making is a complicated process. Because of the psychological variable, the regulation of judgment of value is conflict with economics and mathematics. These display three concepts: utility, value function, mental accounting. Kahneman’s theory inherited the past and ushered in the future.

Key words: utility Prospect Theory Value Function Mental Accounting

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