The Means-End Chain Model Focused on Consumer Values

›› 2008, Vol. 16 ›› Issue (3): 504-512.

The Means-End Chain Model Focused on Consumer Values

HU Jie;ZHANG Jin-Fu

School of Psychology, Southwest University, Chongqing 400715, China

Received:2007-07-01 Revised:1900-01-01 Online:2008-05-15 Published:2008-05-15
Contact: Zhang Jinfu

Abstract

CLC Number:

B849:C93

HU Jie;ZHANG Jin-Fu. The Means-End Chain Model Focused on Consumer Values[J]. , 2008, 16(3): 504-512.

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The Means-End Chain Model Focused on Consumer Values

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