ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

›› 2006, Vol. 14 ›› Issue (2): 294-.

Previous Articles     Next Articles

Shopping Decision-Making Model: An analysis of Consumer Online

Li Shuangshuang;Chen Yiwen;Li Jiangyu   

  1. Institute of Psychology, the Chinese Academy of Sciences, Beijing 100101,China
  • Received:2005-01-11 Revised:1900-01-01 Online:2006-03-15 Published:2006-03-15
  • Contact: Chen YIwen

Abstract: It first reviews typical decision-making models, consumers’ online shopping behavior and their decision-making types, and then explores the similarities and differences between typical decision-making models and online decision-making models. Based on three typical shopping decision-making models and four online shopping decision-making models in existence, it develops an integrated consumer decision-making model fitting to the environment of the development of e-commerce in china, and gives predictions and suggestions for the future research on consumer online shopping decision-making

Key words: consumer, online shopping, decision-making model

CLC Number: