Abstract: Implicit social cognition research has brought a renaissance of interest in personality processes that operate outside of awareness or deliberate behaviour. However, contemporary methods no longer focus on latent or unconscious, but rather on implicit or automatic processes; the many recently developed implicit measures tend to be based on response times rather than on the interpretation of content of narratives. Methods like the Implicit Association Test and its variants, such as Multifactor Trait IAT, Personalized IAT, Implicit Association Procedure, and Single-Target IAT etc, have sparked a lot of interest, which have been developed to assess individual differences in many aspects of the self-concept of personality. This paper reviewed these new methods, as well as some relevant methodological issues. Several questions were also put forward to clarify the current consideration on these issues

Key words: personality, implicit measure, latency