ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

›› 2004, Vol. 12 ›› Issue (3): 440-446.

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Applications of IDB in Consumer Researches

Ding Xiaqi,Ma Mochao,Wang Yong,Fan Chunlei   

  1. Institute of Psychology, Chinese Academy of Sciences, Beijing 100101
  • Received:2003-07-25 Revised:1900-01-01 Online:2004-05-15 Published:2004-05-15
  • Contact: Ma Mochao

Abstract: Information Display Board (IDB) is a process tracing technique, which shows an m×n information matrix to subjects and monitors their information acquisition behavior. Researchers employ this technique to study subjects’ information searching and acquiring process in problem solving and decision-making. Mouselab is the generally adopted software of IDB and applied in many researches. Since consumers are problem solvers with bounded rationality, IDB is fitted for the studies of consumer behavior. Using IDB, the patterns of information acquisition and some influence factors were studied in consumer decision-making studies.

Key words: consumer decision, information acquisition, process tracing, IDB, Mouselab

CLC Number: