ISSN 1671-3710
CN 11-4766/R

Advances in Psychological Science ›› 2015, Vol. 23 ›› Issue (12): 2029-2041.doi: 10.3724/SP.J.1042.2015.02029

• Editor-In-Chief Invited •     Next Articles

Decision Process Tracing: Evidence from Eye-movement Data

WEI Zi-Han; LI Xingshan   

  1. (Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
  • Received:2015-09-20 Online:2015-12-15 Published:2015-12-15
  • Contact: LI Xingshan, E-mail:


Process tracing techniques facilitate tracing of cognitive process behind decision-making behaviors, thereby clarifying “how people make decisions.” The eye-tracking technique is a type of process tracing technique with the following advantages: 1) does not interfere with the decision-making process, 2) applicable in different experimental conditions for different samples, and 3) can provide informative process data. Eye-tracking techniques are useful in testing or comparing different decision-making models. These techniques aid researchers in the following tasks: assessing the different process hypotheses of both compensatory and non-compensatory theories in risk decision-making fields, determining different cognitive processes between multiple-play decision and single-play decision, and comparing and assessing different predictions of the “cancellation-and-focus model” and “equate-to-differentiate model” on how common features affect multiple-attribute decisions.

Key words: decision process tracing techniques, eye-tracking, compensatory theories, non-compensatory theories, multiple-play decisions, single-play decisions, cancellation-and-focus model, equate-to-differentiate model