Abstract:  Female employees' gender identity-based impression management refers to the process of female employees influencing others in order to reverse the prejudiced views of their gender identity. Gender identity-based impression management includes social recategorization strategy and positive distinctiveness strategy. The former intends to reduce the stereotypical connections with a female identity, and the latter aims at stressing the positive meaning of the female identity. Both strategies produce distinctive effects on evaluation, career development and personal well-being of females. We summarize that variables reflecting workplace gender preference or stereotype strength moderate the effects of the aforementioned strategies. Future research should continue to explore how to reduce the impact of gender discrimination against female employees from the perspectives of gender identity-based impression management and organizational interventions, especially within the Chinese culture.

Key words: female employees, gender discrimination, stereotype, impression management, gender identity