Abstract:

Implicit prejudice is often distinct from explicit prejudice when social norms are at work. With the rise of the research on implicit cognition, researchers begin to inspect the implicit part of racial prejudice. Intervention strategies of implicit racial prejudice have become a hot topic of racial prejudice research. The intervention strategies that reduce prejudice formation include evaluative conditioning, attribution training, intergroup contact, boundary reconstruction and the guidance of moral conviction. The intervention strategies that reduce prejudice expressing include providing counter-stereotypical exemplars, interference of egalitarian goals, improving perspective taking ability, mimicry of the discriminated and inducing positive affect. In the future, the research on motivation to control prejudice needs to be enhanced. Efforts should be made to improve the effectiveness of implicit racial prejudice intervention and ecological validity of experimental paradigm need to be emphasized.

Key words: implicit racial prejudice, prejudice formation, prejudice expressing, intervention strategy