Abstract: As an intergraded part of our daily lives virtual world has affected individual human thoughts, feelings and behavior in different degrees. How much social psychology could be benefited from these changes is an important question for social psychologists. This article summarizes the recent developments in the field of virtual social psychology, and identifies three questions that are promising for social psychological research, particular for cross-cultural comparisons. First, how is online self-presentation different than that in face-to-face communication, and how online users perceive other users’ offline identity? Second, how much social psychological phenomena about online interpersonal relationships such as the online romantic relationships, online friendship, cyber bullying, and social presence in Virtual Places, different from the off-line social psychology. Third, how much group performance and group creativity can be benefited from the new digital technologies. Implications for social psychology are discussed.

Key words: Social Psychology, virtual environment, self-presentation, Interpersonal relationships