Abstract: Serial reproduction was first used by Bartlett (1932). Rooted in the early research of memory, serial reproduction method is passed through a chain of participants to effectively simulate chains of communication and has found information to become more stereotypical. Recent research has suggested that these changes that occur to the material as it is transmitted along the chain. Results of these studies showed that interpersonal communication may be an important source of stereotype maintenance. And then, we point out the fundamental principles and methods of operation. The future directions of serial reproduction method and limitations of current literature in the field were discussed.

Key words: serial reproduction method, stereotype, communication, memory