ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

›› 2006, Vol. 14 ›› Issue (3): 433-437.

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Relationship between Product Classification and Online Shopping Decision-Making Process

Zhang Mo,  Chen Yiwen   

  1. Institute of Psychology, the Chinese Academy of Sciences, Beijing 100101, China
  • Received:2005-09-16 Revised:1900-01-01 Online:2006-05-15 Published:2006-05-15
  • Contact: Chen Yiwen

Abstract: The article introduced many kinds of product classification schemes. In online shopping environments, the widely applied scheme is classified product into three groups: convenience goods, shopping goods and specialty goods. While in traditional shopping environments, the widely applied scheme is classified product as convenience products, shopping products and specialty products. Most of the findings of the literature supported the hypothesis that the decision-making process including information searching, shopping intention and preference was different, when consumer purchased different types of products on the Internet. Finally, the advice for future research had been given

Key words: online shopping, product classification, shopping intention, decision-making process

CLC Number: