ISSN 1671-3710
CN 11-4766/R
主办:中国科学院心理研究所
出版:科学出版社

›› 2006, Vol. 14 ›› Issue (3): 438-442.

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Decision Support System in B2C E-commerce

Li Shuangshuang,  Chen Yiwen   

  1. Institute of Psychology, the Chinese Academy of Sciences, Beijing 100101, China
  • Received:2005-05-16 Revised:1900-01-01 Online:2006-05-15 Published:2006-05-15
  • Contact: Chen Yiwen

Abstract: Generally, expert system, recommendation system, intelligent-agent-based system, or different combinations of them, are all identified decision support system. Under the circumstance of B2C e-commerce, decision support system can help consumers efficiently find and clarify their needs, search and compare information, filter what they need, or give suggestions. It reviews literature about online consumer decision support system. The authors discuss application prospect and future development directions of decision support system in B2C E-commerce

Key words: B2C, consumer, decision support system

CLC Number: