Abstract: The study of text reading has been a focus in psychology. The research methods and technique models have reached great improvements since the first strict text reading experiment in 1930s. What’s more, related theories and application of these studies are on the increase. So far, a huge system with respect to text reading has been established. This article provides a general view of the usual technique models in text reading study, and then introduces two new views: dual processing model and perceptual symbol system. Finally, prospects on future development of studies of text reading are offered in this article

Key words: exposure effect, frequency, affective response, text reading, technique models, dual processing model, perceptual symbol system