Abstract: The paper introduced and gave comments on the original, theoretical hypotheses and its key empirical studies of the stereotype content model (SCM). SCM was brought into social psychology by Fiske, Cuddy, Glick & Xu( 2002,2003,2004), respectively tested in samples from U.S.(individualistic), European(individualistic) and East Asian(collectivist). SCM proposed systematic principles of societal stereotypes and their relation to social structure, it hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many outgroups receive evaluatively mixed stereotypes; (c) high-status groups stereotypically are competent, and competitive groups stereotypically lack warmth. (d) there exists reference groups favoritism (ingroups and societal prototype groups) and outgroup derogation in the stereotype

Key words: stereotype, stereotype content model (SCM), competence, warmth, cultural diversity