Abstract: This article firstly discussed the measurement of the Social Desirability (SD) by reviewing the Attribution vs Denial Approach and Self-Deception vs Impression Management Model, and then reviewed the different effects of SD on the Computer-presented and pencil-paper questionnaires tests; the effect of the SD on the relationships of the constructs in Organizational Psychology, and the construct validity of the Personality Measurement used in personnel selection on the basis of the relative papers. At last the directions for the future study of SD on the personality measurement, job analysis and the control method on the SD were presented.

Key words: social desirability, self-deception, impression management, personality measurement