ISSN 1671-3710
CN 11-4766/R

Advances in Psychological Science ›› 2019, Vol. 27 ›› Issue (4): 689-699.doi: 10.3724/SP.J.1042.2019.00689

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Cuteness: Perceptions and consequences

XU Liying1, YU Feng1(), ZHOU Aiqin2(), YANG Shenlong1, DING Xiaojun1   

  1. 1 School of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an 710049, China;
    2 School of Economics and Management, Tsinghua University, Beijing 100084, China
  • Received:2018-07-11 Online:2019-04-15 Published:2019-02-22
  • Contact: YU Feng,ZHOU Aiqin;


Cuteness is usually defined descriptively as a range of visually perceived physical and behavioral infantile features. Recent research suggested that cuteness might not be limited to visual infant characteristics, but could also be found in funny designs, positive sounds and smells. While the generalization of cuteness has been universally acknowledged, whether there are individual differences in cuteness perceptions is still controversial. In addition, cuteness can evoke a set of cognitive, affective and behavioral consequences. Future research might be mainly conducted on dimensions of cuteness, as well as the relationship between cuteness and morality.

Key words: cuteness, anthropomorphism, morality, consumption

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