ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

心理科学进展 ›› 2003, Vol. 11 ›› Issue (3): 267-273.

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现实理性：一个理解经济行为的框架

张结海,张玲   

  1. 上海社会科学院社会学研究所，上海 200020 华东师范大学教育管理学系，上海 200062
  • 收稿日期:2003-03-20 修回日期:1900-01-01 出版日期:2003-05-15 发布日期:2003-05-15
  • 通讯作者: 张结海

Practical Reason: A Framework For Understanding Economic Behavior

Zhang Jiehai,Zhang Ling   

  1. Institute of Sociology, Shanghai Academy of Social Sciences, Shanghai, 200020 Department of Educational Administration, East China Normal University, Shanghai, 200062
  • Received:2003-03-20 Revised:1900-01-01 Online:2003-05-15 Published:2003-05-15
  • Contact: Zhang Jiehai

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摘要： 该文将人类理性的现实表现作为理解经济行为的框架。该框架强调，主观上人类有效用最大化的追求，但由于感知觉和思维加工能力的缺陷，行为表现经常偏离理论理性。文章从认知心理学的角度介绍Kahneman和Tversky的主要研究成果，包括影响最大的前景理论，其他有关算法式和偏误的研究，以及决策和情绪的关系。文章的最后还介绍对Kahneman和Tversky的批评。

关键词: 现实理性, 行为经济学, 决策

Abstract: This paper used “practical reason” as a framework for understanding economic behaviors of human being. This position proposed that economic behavior would systemically depart from traditionally economic reason due to human limitations in perception and processing of thinking. This paper introduced Kahneman and Tversky’s main work from perspective of cognitive psychology, including well-known prospect theory, what were called heuristics and biases approach and relation between decision-making and emotion. Criticisms of Kahneman and Tversky’s work were presented in the finial section.

Key words: practical reason, behavioral economics, decision-making

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