从“理性人”到“行为人”：公共政策研究的行为科学转向

doi:10.3724/SP.J.1042.2018.02249

摘要/Abstract

摘要：

伴随着行为经济学对“理性人”假设的质疑以及决策心理学领域的证据积累, 公共政策研究愈加关注现实状态中的民众心理与行为规律。此类行为科学化的公共政策研究与实践注重以满意度、信任感等体现公共利益与主观体验的心理学指标来判断公共政策的执行情况, 并利用相应的心理效应与技术以提升公共管理质量、提高政策执行效率、促进社会公平与公正。借鉴英国的行为洞察团队、美国的社会与行为科学团队等实体机构的运作经验, 进一步明晰行为公共政策研究的学科内涵, 组建实体智库、并立足中国国情展开针对性研究, 是推进今后我国行为公共政策研究及其实践的可行方向。

关键词: 理性人, 行为人, 行为科学, 行为公共政策

Abstract:

With the criticism by behavioral economics on the rational man assumption and the accumulation of empirical evidences in the field of judgement and decision making, public policy researchers increasingly paying closer attention to the exploration of psychological and behavioral mechanism of human being in real life. These studies tend to use psychological measures, such as satisfaction and trust indicators that embody public interests and subjective feelings, to assess the performance of public policy. Besides, relevant psychological effects and technologies are employed to improve quality and efficiency of public administration and foster social fairness and justice. It is recommended that studies of public policy in China should learn the experience of two matured organizations, which are Behavioral Insights Team in UK and Social and Behavioral Sciences Team in US, clarify the connotations of this discipline, establish think tanks, and conduct researches based on China’s actual conditions.

Key words: rational man, behavioral man, behavioral science, behavioral public policy

中图分类号:

B849:C91

吕小康, 武迪, 隋晓阳, 汪新建, 程婕婷. (2018). 从“理性人”到“行为人”：公共政策研究的行为科学转向. 心理科学进展 , 26(12), 2249-2259.

LÜ Xiaokang, WU Di, SUI Xiaoyang, WANG Xinjian, CHENG Jieting. (2018). From rational man to behavioral man: The behavioral turn of public policy. Advances in Psychological Science, 26(12), 2249-2259.

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