关键词: 矛盾态度, 认知失调, 矛盾种族态度, 矛盾性别偏见

Abstract: This paper introduced and discussed the development of research on general ambivalent attitude and specific ambivalent attitude on race, gender, etc. The concept of ambivalent attitude refers to the simultaneously existence and its degree of positive and negative evaluations and feelings to an attitude object. The operations of ambivalent in current researches were variety, included direct and indirect measurements. The relevant researches mainly concentrated on its antecedents, consequences and strength, etc

Key words: ambivalent attitude, cognition dissonance, ambivalent race attitude, ambivalent sexism