ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

心理科学进展 ›› 2011, Vol. 19 ›› Issue (11): 1675-1683.

• 研究前沿 • 上一篇    下一篇

行为决策中的默认效应

黄宝珍;徐富明;王岚;马向阳;吴修良   

  1. (1华中师范大学心理学院暨湖北省人的发展与心理健康重点实验室, 武汉 430079)
    (2中国科学院心理研究所, 北京 100101)
  • 收稿日期:2011-05-03 修回日期:1900-01-01 出版日期:2011-11-15 发布日期:2011-11-15
  • 通讯作者: 徐富明

Default Effect in Behavioral Decision Making

HUANG Bao-Zhen;XU Fu-Ming;WANG-Lan;MA Xiang-Yang;WU Xiu-Liang   

  1. (1 School of Psychology, Central China Normal University, and Hubei Human Development and Mental Health Key Laboratory, Wuhan 430079, China)
    (2 Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
  • Received:2011-05-03 Revised:1900-01-01 Online:2011-11-15 Published:2011-11-15
  • Contact: XU Fu-Ming

PDF (PC)

4142

被引次数

11

摘要： 默认效应指的是当存在默认选项时, 人们决策时倾向于保留默认选项而不做出改变的一种现象。这种现象广泛存在于器官捐献政策、退休金储蓄计划和消费决策等领域并在这些领域中有巨大的应用价值。目前, 研究者主要从损失规避、质询理论、暗含的推荐和神经心理机制四个方面解释默认效应的形成机制。默认效应还受到努力成本、默认选项的框架和个人经验等因素影响。未来的研究可以从深入探讨默认效应的产生根源、加强其跨文化研究以及拓展其应用领域这三个方面来展开。

关键词: 默认效应, 损失规避, 质询理论, 暗含的推荐

Abstract: Default effect refers to a phenomenon that people tend to maintain the default and do not change the choice in decision making. Default effect widely exists in organ donations, retirement savings plans, consumer decision and other decision-making fields and has great application values in these fields. Currently, there are four ways for researchers to illustrate the formation mechanism of default effect: loss aversion, query theory, implicit recommendations and neural psychological mechanism. The factors to influence default effect include such as follows: effort, the framing of default and personal experience. Further research on default effect needs to deeply investigate our understanding of its causes, to strengthen cross-cultural research and to expand its application values.

Key words: default effect, loss aversion, query theory, implicit recommendations