ISSN 1671-3710
CN 11-4766/R
主办：中国科学院心理研究所
出版：科学出版社

心理科学进展 ›› 2017, Vol. 25 ›› Issue (11): 1942-1954.doi: 10.3724/SP.J.1042.2017.01942

• 研究前沿 • 上一篇    下一篇

 拟人化：从“它”到“他”

许丽颖1;喻 丰1;  邬家骅2;  韩婷婷1;  赵 靓1   

  1.  (1西安交通大学人文与社会科学学院社会心理学研究所, 西安 710049) (2清华大学心理学系, 北京100084)
  • 收稿日期:2017-02-23 出版日期:2017-11-15 发布日期:2017-09-25
  • 通讯作者: 喻丰, E-mail: yufengx@xjtu.edu.cn E-mail:E-mail: yufengx@xjtu.edu.cn
  • 基金资助:
     国家自然科学基金青年项目(71501105)。

 Anthropomorphism: Antecedents and consequences

 XU Liying1; YU Feng1; WU Jiahua2; HAN Tingting1; ZHAO Liang1   

  1.  (1 Institute of Social Psychology, School of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an 710049, China) (2 Department of Psychology, Tsinghua University, Beijing 100084, China)
  • Received:2017-02-23 Online:2017-11-15 Published:2017-09-25
  • Contact: YU Feng, E-mail: yufengx@xjtu.edu.cn E-mail:E-mail: yufengx@xjtu.edu.cn
  • Supported by:
     

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摘要：  拟人化是将人类特征、动机、意向或心理状态赋予非人对象的心理过程或者个体差异。拟人化的产生受到激发主体知识、效能动机和社会动机的影响, 现有研究包括对自然、超自然、动物、机器、品牌和产品等的拟人化。对自然的拟人化能够促进环境保护行为, 对动物、机器、品牌和产品的拟人化则形式多样、后果复杂。未来研究的焦点可能在人−机器人交互以及拟人化与可爱的关系问题上。

关键词: 拟人化, 人性化, 品牌, 人−机器人交互, 心智知觉

Abstract:  Anthropomorphism refers to the psychological process or individual difference of imbuing nonhuman agents with humanlike characteristics, motivations, intentions, or mental states. Elicited agent knowledge, effectance motivation, and sociality motivation have been found as the three key determinants of anthropomorphism. Existing research mainly focused on anthropomorphism of nature, super-nature, animals, machines, brands, and products. Previous research found that, anthropomorphizing nature contributed to pro-environment behavior, while anthropomorphism of animals, machines, brands or products had diversified forms and ambiguous consequences. Future research might be mainly conducted in human-robot interaction area, as well as the relationship between anthropomorphism and cuteness.

Key words: anthropomorphism, humanization, brand, human-robot interaction, mind perception

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