心理科学进展 ›› 2026, Vol. 34 ›› Issue (6): 932-952.doi: 10.3724/SP.J.1042.2026.0932 cstr: 32111.14.2026.0932
李纯青, 郝日艳, 刘伟
收稿日期:2025-09-08
出版日期:2026-06-15
发布日期:2026-04-17
基金资助:LI Chunqing, HAO Riyan, LIU Wei
Received:2025-09-08
Online:2026-06-15
Published:2026-04-17
摘要: 随着数字化与智能化技术的迅速发展, 人机协同构成的营销与体验生态发生了深刻变化。不同于以人为中心的传统客户体验, 人机共生体验(Human-machine Symbiosis Experience, HSX)作为新兴互动模式, 强调人与机器的相互作用及其所涌现的能力, 具有提升用户体验、优化企业决策与促进社会福利的潜力, 在推动经济发展与改善民生中意义重大。因此, 在万物互联、实时交互的数字生态中, 如何创造更高的用户价值成为亟需解决的问题。围绕HSX的动态过程, 本研究拟分三个层面展开探讨:研究1聚焦概念与测量, 系统梳理HSX的内涵、维度与结构特征, 开发相应测量工具; 研究2关注形成机理, 从智商与情商双维度协同的视角揭示HSX的涌现机制与演化规律, 并提出阶段性演化模型; 研究3着眼于作用机制与效果, 实证检验HSX在积极与消极结果上的双螺旋效应, 并探讨其边界条件。研究将不仅为企业开展基于HSX的营销战略和智能应用提供实践启示, 也为政府推进“人工智能+”行动和数字生态治理提供重要的理论支撑。
李纯青, 郝日艳, 刘伟. (2026). 人机共生体验的形成机制与作用效果. 心理科学进展 , 34(6), 932-952.
LI Chunqing, HAO Riyan, LIU Wei. (2026). The formation mechanism and effectiveness of the human-machine symbiotic experience. Advances in Psychological Science, 34(6), 932-952.
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