ISSN 1671-3710
CN 11-4766/R

心理科学进展 ›› 2015, Vol. 23 ›› Issue (5): 729-736.doi: 10.3724/SP.J.1042.2015.00729

• 决策心理学专栏 •    下一篇



  1. (华东师范大学心理与认知科学学院, 上海 200062)
  • 收稿日期:2014-12-02 出版日期:2015-05-15 发布日期:2015-05-15
  • 通讯作者: 庄锦英, E-mail:

The Relationship Between Menstrual Cycles and Women’s Ornamental Behavior

ZHUANG Jinying; WANG Jiaxi   

  1. (School of Psychology and Cognitive Science, East China Normal University, Shanghai 200062, China)
  • Received:2014-12-02 Online:2015-05-15 Published:2015-05-15
  • Contact: ZHUANG Jinying, E-mail:


众所周知, 与男性相比, 女性偏爱修饰。通过修饰行为, 提升自身吸引力具有普遍的社会意义。近年来, 一些研究者将女性修饰行为与繁殖目的联系起来, 认为女性修饰行为受到生理周期(主要是排卵期和安全期)的影响。具体而言, 排卵期时, 女性的修饰行为会增强, 缘于同性竞争, 包括竞争资源及配偶; 黄体期时, 启动异性吸引动机也会显著增强女性的修饰动机, 目的可能是保持“异性”对自己及后代的持续“投资”。总之, 上述观点为女性持续存在的、对修饰行为的关注提供了生物学解释。

关键词: 修饰行为, 同性竞争, 异性吸引, 生理周期, 激素


Women seek beautification through ornamentation. Compared to men, women spend considerably more time and money on a very particular class of products, namely clothes, jewelry, and other fashion accessories, to enhance their physical appearance. Augmenting one’s attractiveness through ornamentation may provide general advantages for women in social activities. However, several recent studies have related these ornamental behaviors to their biological, presumably reproductive, roots. For example, evidence has shown that women’s ornamental behavior is dependent on the interaction of menstrual phase and mating motive. Specifically, the ornamental bias was observed on the high fertile day when the subjects were primed of intrasexual competition motivation and was observed on the low fertile day when they were primed of intersexual courtship motivation. In conclusion, the present article made a review on these researches. In the first part, the ornamental bias of women near ovulation was introduced. Next, the motivation for the ornamental bias was explained and the future research direction was suggested.

Key words: ornamental behavior, menstral cycle, ovulatory phase, luteal phase, hormone