Acta Psychologica Sinica ›› 2022, Vol. 54 ›› Issue (3): 313-330.doi: 10.3724/SP.J.1041.2022.00313
• Reports of Empirical Studies • Previous Articles
FENG Wenting1, XU Yuanping2, HUANG Hai2, WANG Tao3()
Received:
2020-09-25
Published:
2022-03-25
Online:
2022-01-25
Contact:
WANG Tao
E-mail:wangtao@whu.edu.cn
Supported by:
FENG Wenting, XU Yuanping, HUANG Hai, WANG Tao. (2022). Kawai vs. Whimsical: The influence of cuteness types of luxury brands on consumers' preferences. Acta Psychologica Sinica, 54(3), 313-330.
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